AI Marketing Agency Pricing – The Dentist AI Marketing Agency

The Dentist AI Marketing Agency charges per task and per project. A practice picks the work, receives a fixed quote, and pays for that work only.

There is no retainer, no monthly fee and no long term contract. Costs rise when a practice is active and fall when it is not. Ten years of work with dental practices sits behind every quote, in six languages.

This page covers:

💶 The Pay As You Go Model

What does pay as you go actually mean in practice?

The agency charges for work that has been chosen and delivered, nothing else. Each piece of work carries its own price and its own timeline. Practices pay for that work and stop there. Nothing renews in the background and nothing carries on by default.

Marketing Costs That Follow Activity

What happens in a quiet quarter?

Marketing spend rises and falls with what the practice actually needs. A busy launch month costs more than a quiet summer, because no fee is carried through the gap. Practice owners keep marketing as a variable cost rather than a fixed overhead, which matters most for solo dentists and small clinics.

Price Per Task, Not Per Month

Task Level Pricing

How small can a piece of work be?

Every service is broken into tasks that can be bought on their own. One article, one landing page, one Google Business Profile optimisation, one review response plan, one training session. Each task is quoted separately, so a practice can order a single item and nothing more. No task is too small to be worth quoting.

Paying Only For Work Delivered

Am I paying for hours nobody used?

A subscription charges the same amount whether the month produced ten deliverables or none. Per task pricing removes that gap between the invoice and the output. Practice owners can point to what each payment bought, which makes the marketing budget easy to defend and easy to audit.

⚙️ Project Based Pricing and Fixed Quotes

The Fixed Price Quote

What is written into the quote?

Larger pieces of work are quoted as projects with a fixed price and a delivery date. The quote states the scope, the price, the timeline and what the practice needs to supply. It is agreed in writing before work starts. The quote is the contract, and it is specific on purpose.

No Surprise Invoices

What if the work grows halfway through?

Prices do not change mid project. Work that falls outside the agreed scope is quoted separately and the practice accepts or declines it. Budgets stay predictable, and a practice owner can plan the next quarter without holding money back for unknown add-ons.

🗓️ How a Project Runs From Quote to Delivery

Consultation, Quote and Delivery

How many steps are there?

The process runs in five steps. A free consultation covers practice goals, target patients and budget. The agency then sends recommendations with a price and a timeline for each. The practice picks one project, several or none, the agency delivers, and results are reported against the original brief.

A Decision Point After Every Project

What if the first project does not perform?

Each project ends with a report and a decision, not an automatic renewal. Practices continue, pause or stop with nothing to cancel and no notice period. That puts the pressure on the agency to earn the next project, which is exactly where it should sit.

📊 What Dental Projects Actually Cost

Typical Price Ranges

Where do most practices start?

Advertising is the largest ongoing item, and most practices begin at 800 to 1,500 euros a month including management. Smaller projects such as a Google Business Profile optimisation or a set of branded graphics sit at the affordable end. The clinical case study package is 900 euros ex-VAT per case, covering the video, a website article, a technical article in six languages and a social post.

Cost Measured Against Return

Does the spend pay for itself?

Advertising spend typically returns three to five times its cost in treatment revenue. Small projects usually show results fastest, which makes them the sensible first purchase. Every quote shows the full price in advance, so a practice owner can weigh cost against expected cases before committing anything.

⏱️ Pricing Compared With Employing Staff

Administrative and Coordination Support

What does the support cover?

Patient coordination and administrative support are charged by task or by enquiry volume rather than by salary. The work covers enquiry handling by phone, email and messaging, patient documents, follow-up and aftercare communication. Cover is available in six languages, including during staff holidays and unplanned absence.

Lower Cost Without Payroll

What does the practice save?

This support costs 50 to 70% less than employing staff for the same work. Most practices recover 10 to 15 hours a week that reception previously spent on repetitive patient tasks. There is no salary, no recruitment, no training period and no notice to serve when the workload drops.

🤖 AI Tools Priced Per Tool

Monthly Tool Pricing and Custom Builds

Do I have to take the whole set?

Hosted automations, agents and patient assistants are priced per tool at a low monthly cost. A practice can run one tool, usually the chatbot or the appointment reminders, and add more later. Custom software built around a single practice workflow is a one time project with a fixed quote. Training is priced per session.

Switching Off What Is Not Used

What if a tool turns out to be useless?

Any tool can be switched off at any time, with no notice period attached. Practices test one automation, measure the hours it saves, then decide whether to keep it. That keeps the technology budget tied to measured savings rather than to a contract signed a year earlier.

🎯 Small Projects and Testing the Agency

Starting With One Task

How do I try this without a big commitment?

Most practices begin with something contained: a profile optimisation, one video, one landing page or one automation. The task is quoted, delivered and reported like any larger project. Retainer based agencies cannot afford clients that small, so this work often goes undone elsewhere.

Lower Risk When Choosing An Agency

What am I actually risking?

A single small project is a real test of quality, communication and delivery speed. The practice risks one modest budget instead of a year of fees. If the result holds up, larger work follows on the same terms, and if it does not, there is nothing to cancel.

Frequently Asked Questions

Will paying per project actually bring in more cases than a monthly retainer?

The Dentist AI Marketing Agency reports on enquiries, booked consultations and treatments started for every project. Advertising spend typically returns three to five times its cost in treatment revenue, and each channel carries its own cost per enquiry. Practices fund the work that produces cases and drop the work that does not, which is harder to do inside a fixed monthly fee.

How much of my own time does this pricing model take up?

Quotes are prepared by the agency and cover scope, price and timeline in one document, so approval takes minutes. The agency then handles setup, production and day to day management. Practices using the administrative and coordination support recover 10 to 15 hours a week, well beyond the time spent approving quotes.

What am I locked into if the first project does not work out?

There is no minimum spend and no notice period, because there is no contract to leave. The consultation is free, the quote sets the scope, and the practice decides after each project whether to continue. Ten years of work with dental practices sits behind every recommendation.